THE NONPROFIT STARTUP

Absolutely. My students have included people with and without marketing experience and leaders with and without nonprofit experience. My courses have been taken by finance executives, nonprofit leaders, fundraisers, program/product managers, board members, volunteers, marketers - you name it!

Not necessarily. In fact, if you are in the process of formulating your nonprofit's business/operating plan, the work you do to develop your Ultimate Marketing GAME plan will directly benefit your overall nonprofit's strategy, by helping you to get clarity on your skills, mission, goals, and how to achieve them.

Yes, it is! The methods I teach can be applied no matter where you operate.

This course does not focus on how to legally form a nonprofit. If you are interested in learning how to apply for nonprofit status and/or other legal requirements for your organization, I'm happy to share referrals and recommendations.

Every organization is different and has different needs. My course does not "tell" you what to say, what your brand should be, or what tactics you should use to reach your audiences.

Instead, the framework provides a powerful opportunity to help YOU understand how your org operates, what your strengths are, and how you can leverage the resources you have to grow your reach.

As students have shared with me, my Marketing GAME plan offers a fun, approachable, and realistic plan that you can begin applying right away. You can customize or change my course materials and templates as you see fit, based on what works for you and your org's needs. I LOVE seeing how people have been able to apply these marketing principles to their own work!

YES! There are a couple ways you will be able to get feedback:

1. Our private Marketing with a Mission community is a GREAT resource to ask questions, get feedback and share ideas with your fellow course participants. I participate regularly in the discussions, too!

3. Your course enrollment includes TWO private coaching sessions. This is your chance to get personalized attention, feedback, and recommendations from me.

Your pace is up to you! When you sign up for for the course, You have lifetime access - so you can choose your starting points, access the printable templates, and go back to modules as you need them. Each module is broken down into short video lessons ranging from 2-7 minutes in length. This allows you to go back to just the lessons you want to spend more time on - at the moment you need them.

After designing and teaching the Nonprofit Marketing and Communications course at UC Irvine for 3 years, I realized it was time to expand my offerings. I wanted to reach more nonprofits and leaders seeking to grow their impact. Through The Nonprofit Startup, I was able to create a more customized learning experience for course participants, using real-world examples and teaching skills I've learned as a nonprofit leader, instructor, and communications professional.